NEW YORK, April 14, 2011 /PRNewswire/ — In a initial segmentation investigate on African-American women and their psychographics around beauty, ESSENCE uncovers a singular mindset of a many ardent beauty consumers, African-American women. Smart Beauty V: A Revealing Look during a Mindset of Passionate African-American Beauty Consumers shows African-American women to be twice as expected to feel certain about their beauty. In addition, a investigate discovers 4 graphic beauty archetypes among African-American women formed on mindset, product use and knowledge.
The fifth installment of a Smart Beauty series, grown in and with New York-based investigate organisation Insight, looks during a graphic celebrity profiles that exist within a African-American marketplace relations to a General Market; focusing on a psychographics that expostulate a beauty purchasing function of African-American women opposite hair, skin, cosmetics, incense and personal care.
Unveiled over breakfast during a W Hotel, a Smart Beauty V display will be hosted by ESSENCE’s Beauty Director Corynne L. Corbett and will embody a following consultant panelists: Mikki Taylor, Essence Editor-at-Large; Cynde Watson, Makeup Artist and Beauty Expert; Elana L. Jones, MD, Dermatologist; and Susan Akkad, Senior Vice President Corporate Diversity Marketing, Estee Lauder Companies Inc.
“ESSENCE’s Smart Beauty investigate confirms that beauty goes over how women look, it is also related to how she feels, and that view translates to how she spends,” pronounced ESSENCE President Michelle Ebanks. “Smart Beauty V has unclosed a farrago among women of color, who are a critical expansion shred for beauty companies, by extracting 4 graphic archetypes relations to beauty consumption.”
Designed to try a opposite relations that exist with beauty among African-Americans so marketers can some-more effectively rivet her, Smart Beauty V evaluates a essence of a innumerable of African-American women to know their shopping patterns and a emotions that charge to them. The investigate methodology for Smart Beauty V was conducted in 4 phases including: customer roundtable discussions, an Essence work session, practical ethnographies, and online surveys.
Highlights of Smart Beauty V:
- African American women generally feel some-more certain about their beauty: “I consider we am
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